We manage paid acquisition for established e-commerce businesses, with Meta as the core channel. Campaign structure, creative tests and budget decisions are reviewed alongside revenue, margins and the constraints of your operation.
Discuss your prioritiesYour store already acquires customers through paid advertising. The next challenge is deciding which campaigns deserve more budget, which creative ideas to test and when the business is ready to support additional demand.
Ad spend is growing, but platform results and store revenue tell different stories.
New creatives launch without a clear hypothesis, comparison or documented learning.
Several stores or markets compete for budget, with no consistent way to compare them.
An ongoing acquisition engagement, with campaign responsibilities, approval limits and reporting defined before we take over.
Review the account structure, conversion tracking, recent tests and store data. Agree the revenue definition, margin assumptions and acquisition thresholds used to guide spending. Record gaps in the data before making decisions from it.
Account review · Measurement notes · Budget guardrailsBuild and manage Meta campaigns, monitor delivery, adjust budgets and record significant changes. Coordinate promotions, product availability and landing-page changes with your team so campaigns reflect what the business can deliver.
Campaign structure · Budget allocation · Change logTranslate customer objections, product benefits and previous test results into creative hypotheses. Prepare briefs for your production resources, organise the testing sequence and document what should be repeated, revised or stopped.
Test backlog · Creative briefs · Learning logReview spend, attributed revenue, acquisition cost and store-level sales together. Where the data supports it, include new-customer performance and contribution after advertising. Turn the review into explicit budget, creative and conversion actions.
Performance report · Decisions · Assigned actionsA stronger platform return is one input. The review also needs to account for the sales period, attribution, product economics and the capacity to fulfil more orders.
Compare delivery and attributed purchases with store orders, promotions, refunds and the agreed reporting window. Flag missing or inconsistent inputs.
Review acquisition cost against margin assumptions and commercial constraints. Separate new-customer acquisition from remarketing where the data allows.
Document whether to increase, hold or reduce spend, what to test next and which signals would trigger a review. Your team can trace the reasoning behind the change.
Illustrative decision process. This example does not describe a client account or imply a particular return.
Campaign oversight is paired with a shared testing backlog and recurring reviews. We agree the monitoring coverage, approval process and review frequency around the budgets and complexity involved.
The campaign structure, tracking limitations and definitions used to interpret performance.
Allocation priorities, creative hypotheses and the inputs required from your team.
Results for the agreed period, significant changes and the next actions with owners.
Advertising spend is separate from our service fees. The agreement specifies who pays the platforms. Creative production, landing-page development and additional channels are separately scoped. Commercial results remain dependent on the offer, market and execution.
Follow a budget decision from platform reporting to store-level economics.
Meta is the core channel. We assess any additional platform against your market, budget, available creative resources and the expertise required. A multi-channel mandate is agreed explicitly; it is not assumed.
Yes. We start with a review of access, account structure, tracking, active campaigns and recent changes. The transition plan identifies what should remain in place, what needs investigation and which changes require approval.
Return on ad spend is reviewed alongside acquisition cost, store revenue and the margin data available. Blended measures and platform-attributed results are kept distinct. Neither is treated as proof that every reported order was caused by advertising.
We can define angles, briefs and a testing plan. Your internal team or production partner supplies the assets unless production is separately included. We also agree who approves product claims, offers and final creative.
Fees reflect the scope and advertising budget. An engagement may include a management fee calculated as a percentage of ad spend. The calculation basis, any minimum fee and the responsibilities of each party are documented in the agreement.