Understand
Review the account, process or business question. Identify the available data, people and constraints.
Media buying, AI automation and consulting for e-commerce teams with traction, lean resources and growing operational complexity.
Campaign decisions depend on commercial data. Reporting depends on connected tools. We work across acquisition, AI and consulting so each engagement accounts for the rest of the business.
Meta campaign management, budget allocation and creative testing, reviewed against your store’s revenue and margin assumptions.
Connect store, advertising and internal tools. Build reporting, request routing and AI-assisted workflows your team can operate.
Review acquisition economics, prioritise growth initiatives and define an execution plan with owners, dependencies and review points.
Reporting, request routing and internal knowledge.
Three examples of AI connected to day-to-day work.
Period, metrics, anomalies and open questions. Budget changes stay with the decision-maker.
A category, responsible team and status, with ambiguous requests held for review.
Relevant procedures and source references. Unsupported questions are escalated for clarification.
Established e-commerce brands and operators with active paid acquisition, lean teams and increasingly complex operations.
From a single Shopify store to a portfolio across markets, the common challenge is coordinating campaigns, data and recurring work without adding unnecessary overhead.
Our approach to your businessYour products are selling. You have campaign history, customer feedback and operating data to work from.
Reports require manual consolidation. Creative tests compete for resources. More stores or markets create more handoffs.
Campaign management, a specific automation project or consulting on where to focus the team’s effort.
A campaign account, a recurring workflow or a difficult operating decision. We start with the work that needs to improve.
Review the account, process or business question. Identify the available data, people and constraints.
Sequence the work around the commercial question, available resources and dependencies.
Operate the campaigns, test the integration or investigate the decision with the team involved.
Inspect the output, resolve exceptions and use the findings to set the next priorities.
Decision notes, a functioning reporting prototype and an operating roadmap. Concrete examples of how we approach e-commerce problems.
Follow a budget decision from platform reporting to store-level economics.
Run a reporting prototype, inspect its checks and see where AI fits.
Inspect a diagnosis, a priority matrix and an execution roadmap.
Yes. Media buying, AI and automation, and consulting are available independently. A team may retain its advertising partner while commissioning an automation project, or ask for consulting without outsourcing execution.
Established e-commerce brands and operators with an active acquisition engine and a lean team. The fit is especially clear when more stores, markets or tools are making performance reviews and day-to-day decisions harder to coordinate.
Yes. We agree where our work sits alongside your internal marketing, creative, development or operations resources. The scope identifies responsibilities, required access and approval points.
We discuss the business, the current constraint and the decision or deliverable you need. We then identify what information is required to define the work and whether a focused project, ongoing service or consulting engagement is appropriate.