01Collect & validate
Pull the agreed inputs, align currencies and reporting windows, and flag missing data. Calculate metrics with defined formulas before passing the result to an AI model.
02Prepare the review
Use AI to draft a summary of changes from the validated inputs. Link observations back to source figures and flag uncertainty instead of filling gaps.
03Approve & distribute
A designated reviewer checks the brief before it reaches the team. Failed runs and incomplete inputs are routed for attention; the workflow does not change advertising budgets.
Illustrative project, not a client case study. Feasibility and data access are assessed before commitment.