We help established e-commerce businesses work through growth, acquisition and operational decisions. The engagement produces a diagnosis, a prioritised plan and practical support for the people responsible for implementation.
Discuss your prioritiesMore campaigns, a new market, a better store, another hire or a new AI tool: every initiative competes for resources. We examine the constraints behind those choices and help your team decide what deserves attention first.
Revenue is growing, but the drivers of margin and the cost of complexity are unclear.
Acquisition, conversion and operational initiatives compete without agreed priorities.
A new store, market or tool is being considered before the current bottleneck is understood.
Consulting delivers an assessment, a recommendation and an execution plan. It is available as a focused review, a roadmap engagement or recurring decision support; your team can retain execution.
Review the revenue model, acquisition mix, available margin data and operating processes. Separate what the data shows from what remains an assumption. Identify the constraints most likely to affect the next commercial decision.
Diagnostic memo · Data gaps · Decision questionsAssess initiatives across acquisition, conversion, retention and operations. Compare expected value, effort, dependencies and the cost of delay. Build a sequenced roadmap that reflects the team’s actual capacity.
Priority matrix · Roadmap · Resource requirementsExamine how recurring work moves between people and tools. Clarify the inputs, handoffs, approval points and ownership needed for campaigns, reporting or multi-store coordination. Identify where documentation or automation would help.
Process map · Ownership · Review cadenceIdentify useful applications, assess readiness and define a pilot. Support implementation decisions through working reviews, resolve blockers and update priorities as evidence changes. Technical delivery is separately scoped when required.
Adoption plan · Decision log · Progress reviewsStart with the business question and the level of support required. Consulting can stand alone, with no obligation to delegate advertising or commission an AI implementation.
Work through a defined question, such as why higher spend is not translating into stronger commercial performance. Receive a diagnosis, supporting observations, open questions and recommended actions.
Build a sequenced plan across connected initiatives. Each priority has a rationale, an owner, dependencies and a review point so the team can put the plan into practice.
Review results and implementation at an agreed cadence. Revisit assumptions, resolve decision bottlenecks and maintain a shared action log. Access between reviews is defined in the engagement.
The format and deliverables are agreed before work starts. The engagement does not require a media buying or automation mandate.
Recommendations are tied to evidence, assumptions and implementation requirements. The scope defines what is delivered, who owns the next actions and when progress will be reviewed.
A written assessment of the question, findings, assumptions and recommended course of action.
An ordered set of initiatives with responsibilities, dependencies and review criteria.
For ongoing engagements: progress, unresolved issues, changed assumptions and agreed next steps.
Consulting is available independently. Campaign operation, software development, creative production and other delivery work require their own scope. Recommendations rely on the information available and do not guarantee a commercial outcome.
Inspect a diagnosis, a priority matrix and an execution roadmap.
A defined business question, the decision it should inform and the information available to investigate it. We agree access, participants, deliverables and timing before beginning the analysis.
Yes. We can provide diagnosis, recommendations and decision support while your team or existing partners implement the work. Responsibilities and dependencies are made explicit in the plan.
Yes. Examples include acquisition economics, competing growth initiatives, unclear operational ownership or the business case for an AI project. A focused review is scoped around the question rather than a standard package.
It depends on the decision. Relevant inputs may include store and advertising reports, margin assumptions, current workflows, tool access and planned initiatives. We request the information needed for the agreed scope and identify where missing data limits the conclusion.
Established e-commerce businesses with customers, active operations and decisions grounded in real performance. The strongest fit is a lean team managing growing complexity across acquisition, stores, markets or systems.